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About Us

The Crown

The Crown, located on the 21st floor of Hotel 50 Bowery,  is a rooftop bar operated by hospitality leader Gerber Group. Guests can enjoy the Gerber Group’s classic and seasonal cocktails and elevated bar fare, while taking in the amazing unobstructed views of both the Manhattan and Brooklyn skylines, either indoors or outdoors.

The Crown’s beverage menu features a rotating selection of Gerber Group’s classic and seasonal cocktails alongside an expansive collection of small-batch spirits, regionally brewed craft beers, and universal wine offerings. Elevated globally inspired small bites including Pan Fried Chicken Dumplings, Vegetable Spring Rolls and Pastrami Steamed Buns complement the bar.

Gerber Group

Gerber Group is a renowned hospitality management and nightlife organization that has made a significant impact on the global hospitality industry. With a rich history, the opening of its first property, The Whiskey at the Paramount Hotel, Gerber Group has established itself as a premier player in the creation, development, and operation of iconic bars, lounges, and restaurants across the United States and beyond. Led by visionary founder, Scott Gerber, the company has consistently delivered unparalleled experiences, blending innovation, luxury, and a deep understanding of customer preferences. 

Gerber Group's venues have become synonymous with sophistication, attracting a diverse clientele ranging from discerning travelers and local tastemakers to celebrities and business elites. Committed to excellence, Gerber Group continually strives to exceed expectations, leveraging its expertise in design, service, and culinary offerings to curate distinctive destinations that leave a lasting impression. With an unwavering commitment to quality and a passion for creating exceptional guest experiences, Gerber Group remains at the forefront of the hospitality industry, setting new benchmarks for luxury, style, and entertainment. The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, and its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue but also for increased occupancy rates.

Its complete portfolio of properties includes Mr. Purple, The Campbell, The Crown, and The Club by Mr. Purple in New York, N.Y.; 12 Stories, in Washington, D.C.; and Rosé & Rye, in Atlanta, GA.